Press releases


Mahou San Miguel receives the Award for Industrial Excellence granted by Celsa and the IESE

Barcelona, July 6, 2017

  • The brewery, a 100% Spanish family company, receives the Award for Industrial Excellence that Celsa Group™ and the IESE business school give away each year.
  • This award recognizes the work of Spanish industrial companies that contribute to economic competitiveness.

Mahou San Miguel has been recognized as the company with the best, most developed industrial strategy and has contributed the most to economic competitiveness in 2017. The Award for Industrial Excellence, promoted by Celsa Group™ -the first Spanish steel group- together with the IESE business school, has stressed that the company´s strategy is based on pillars and solid values that are consistently declining in terms of trade and industry.

There are three points that have been considered by the jury. On one hand, it has a firm commitment in the long term with the maintenance of all open plants in the worst years of economic crisis, also taking advantage of industrial footprints to increase its competitiveness. On the other hand, it has an excellent entry strategy in emerging markets. And last and most important, it has an innovative vocation that represents its participation in the market of artisanal beers.

Mahou San Miguel will now compete for the Industrial Excellence Award Europe – promoted by prestigious business schools and with more than fifteen years of history – in front of other award-winning corporations in other countries like France, Germany, the United Kingdom, the Netherlands and Turkey.

The other two finalists for this award were Jeanología, the leader in sustainable and efficient finishing technologies for the textile industry, coding, packaging, and other industrial applications, with a valued proposition rich in services and always customer-centered; and TMB Bus, a municipal public company from the City Council of Barcelona that manages public transport (bus, metro and tram) in the city, with a redesigning project of the bus network, a success in the improvement of the service and for satisfaction of citizens.

The event, which was attended by the Minister Delegate d’ACCIÓ, Joan Romero, the general director of the IESE Business School, Franz Heukamp and the president of Celsa Group, Francesc Rubiralta, has mobilized top-level executives of industrial companies.

Francesc Rubiralta has thanked the participants for their “contribution to the dynamism of our country´s economy” and has recalled that Celsa Group™ and the IESE, through the Celsa Chair ‘Competitiveness in Manufacturing’, have been leading the initiative in Spain for years with the Industrial Excellence Award Spain.

These awards were born nine years ago to recognize the exceptional results from those companies that are committed to the most advanced and value-generating business for society. Each year, the quality of the projects presented, and the examples of the award-winning companies show that the transforming capacity of our industries is a proven fact and a real accelerator for the economic growth of our country,” he concluded.

List of award-winning projects and finalists in recent years

• 2016: Seat Componentes (winner); Aciturri Aeronáutica, Lilly Alcobendas, Continental. Rubí (finalists).

• 2015: Mayoral Moda Infantil (winner); Essilor, Europac Packaging (finalists).

• 2014: Volkswagen Navarra (winner); Gonvarri Steel Services (finalist).

• 2013: Orkli (winner); Bellota Agrisolutions, Ormazabal (finalists).

• 2012: Aernnova (winner); Alzamora Packaging, Europastry, Volkswagen Navarra (finalists).

• 2011: John Deere Ibérica (winner); Bunge, Covap, Huf, Macsa Id (finalists).

• 2010: Ficosa (winner); Codorníu, Ega Master, Igeotest, Vestas (finalists).

• 2009: Martínez Loriente (winner); Comdipunt, Esteve, La Farga Lacambra, Sara Lee, Seat (finalists).


Fore more information:
Cristina Manrique – – 93 419 06 30 – 647 573 630
Jordina Lluch –– 93 419 06 30


About CELSA Group ™

CELSA Group™ ( is the first private steel group in Spain and third manufacturer of long steel products in Europe. The multinational company is made up of six large business groups with steelworks, rolling mills, processing plants, distribution companies and recyclers. It has over 9,100 employees worldwide and is present industrially in Denmark, Spain, Finland, France, Norway, Poland, Sweden and the United Kingdom.


About the CELSA Chair of Competitiveness in Manufacturing

The CELSA Chair of the IESE of Competitiveness and Manufacturing aims to develop research, generate ideas and disseminate knowledge in competitiveness in the industrial sector. Because of this commitment and its concern for the industrial decapitalization of the country, the CELSA Chair of the IESE produces powerful research on the industrial sector and its competitiveness, and since 2009, it rewards the best factories in our country. More information:


About the IESE

The IESE School of Business Management of the University of Navarra offers training for executives in Europe, Asia, America and Africa. Founded in 1958, the school is committed to the formation of leaders who can leave a deep, positive and lasting impact on people, businesses and society thanks to their professionalism, integrity and spirit of service. Ranked among the top ten in the world year after year, IESE is distinguished by its overall management approach, its extensive use of the case method, its internationality and its emphasis on placing people at the heart of organizations. More information:

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